Brian McKnight wants you to throw out most of the things you think you know about the multi-platinum singer/songwriter and producer whose enviable record of chart consistency and success in crafting solid Pop/R&B music is unparalleled. The ever-evolving 33-year old Gemini says he's often been pegged as a squeaky clean singer who never makes mistakes or had struggles in his life. McKnight wants his fresh new album U Turn to introduce his fans to his varying moods and sides. "The whole 'nice guy' image has been projected onto me, especially since I was married and had kids," says McKnight. "And part of that is true, but now I want to tell the whole story and not leave things out. Now, my children are older and they sort of understand things a lot more. My relationship with them is very solid- they know they can come to me for anything." >>> Book Brian McKnight for Your Event

It truly is a new day in the world of the Buffalo, New York native, who has sold more than 15 million albums worldwide, spurred by his 2x platinum album Anytime in 1997, the 3x platinum-selling blockbuster Back At One in 1999, and the gold-certified, Superhero in 2001. U Turn marks the beginning of a "re-birth" of sorts. With new management and the end of his longtime marriage to his college sweetheart, McKnight headed back into the studio to record his eighth album with some very personal issues on his mind. "I put all these songs on here about things that maybe I regret or perhaps wanted to change, especially with the lead single, "Shoulda, Woulda, Coulda" and "Sorry." There are people that have been in my life and aren't now. I ended up being a rolling stone a lot, especially with going through a divorce." The experience reminded McKnight that masculinity has to be tempered with vulnerability: the fantasy of romantic love, balanced with everyday reality.

While his personal changes altered the lyrical fabric of U Turn, the album finds McKnight returning back to the sound which got him started. Compared with his last studio album, his latest LP showcases a re-mixed version of his vintage soul. "Superhero was an artistic reflection," he explains about where he is musically. "As an artist you have to test the water. The biggest thing is that my last three records were very guitar-driven, whereas U Turn is going back to the keyboards. I had not come full circle. Early in my career I was so associated with the piano that I decided to show other people that I play other instruments. This album, I decided to go back to my roots and play more keys."

In many ways, Brian McKnight has an unfair advantage. His instantly recognizable falsetto has only become stronger and like wine, refined over time. Plus, like few of his fellow male singers, Brian actually plays numerous instruments including the guitar, piano and trumpet. And as he has discovered his voice, Brian's personal honesty has helped him stay connected to his audience."

With each album, I've given a lot more of myself each time. I almost don't even know who I was on the first record I did when I was 19. In time, I've become a bit more vulnerable because I've lived a little more. Because my life has gone in so many directions, I've just allowed myself to absorb life. And because of that, this is the most personal record I've ever done."

U Turn, which features blazing pairings with Nelly, Tyrese, Tank, Kirk Franklin, Carl Thomas, Fabolous and Joe, is breezy R&B Pop with slick soul. The blast-off first single, "Shoulda, Woulda, Coulda," a tale of love lost, is produced by the Underdogs, an LA team consisting of Harvey Mason Jr. and Damon Thomas. "Every single person out there goes through life and says, 'man if I could change this or that I would.' Unfortunately, that's something you can't do."

>>> Book Brian McKnight for Your Event